At the foot of the Big Horn Mountains, there is industry in the farmland surrounding a small community called Lovell. It is known as the Rose City of Wyoming thanks in part, to Dr. William Horsley, who came to Lovell in the 1920s. He found the climate in Lovell to be exceptional for growing this flower and began to create rose gardens. The town itself has dedicated rose gardens and prides itself on the popularity and national attention it receives for its bountiful roses.
Lovell has long been known as the gateway to the Big Horn Mountains and the Bighorn Canyon National Recreation Area.
There is much to do, in and around Lovell which include taking in a movie at the HyArt Theatre, golf at Foster Gulch Golf Course, visit the Lovell Kane Area Museum, picnic at one of Lovell's 3 parks, visit the mural parks, and enjoy Main Street shopping.